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Study Suggests Automakers Lose $6,000 On Each EV Sold

The Truth About Cars

A new study is claiming that automakers lose an average of $6,000 for every $50,000 electric vehicle they sell. Boston Consulting Group, an American-based global management consulting firm that issued the report, said the figure accounts for customer tax credits — painting a rather bleak picture for the future of EVs.

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Hyundai, Tesla pave the way for long-range (+300 mi) EV prices falling below average gas cars

Baua Electric

Several automakers, including Hyundai , Kia, and Tesla, are now offering long-range EVs (those with at least 300 miles range) that are cheaper to buy than the average gas-powered car in the US. Electric vehicle prices have fallen significantly in the US after a series of aggressive price cuts led by Tesla over the past few years.

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Hyundai and Kia are gaining a competitive edge ahead of the affordable EV offensive

Baua Electric

2024 Hyundai IONIQ 5 (Source: Hyundai) Despite rivals like Ford and GM pulling back on EV plans, Hyundai and Kia remain focused on closing the gap with Tesla. For now, electric vehicles are the top priority,” Hyundai Motor Group CEO Chang Jae-hoon said earlier this month.

Kia 52
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U.S. EV adoption is happening faster than anticipated

Teslarati

According to Hollis, consumer demand isn’t sufficient enough for the mass adoption of battery electric vehicles to develop as fast as everyone would like. He added that battery electric vehicles cost too much and that the infrastructure isn’t ready for recharging the batteries away from home. “I