Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
Other product attributes like reliability and safety, strongly influence consumer perceptions, as do employee enthusiasm and the company’s impact on the economy.” He shared research that “ People assume a quieter minivan is a safer minivan. You can move from a BMW 3 series into a Prius and be proud.
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