Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
For our discussion, Saturn dealers were the delivery and service point for GM’s aborted first electric car, the EV1. Perhaps the first electric sub-brand was BMW’s i series, which included the i3 hatchback and i8 plug-in hybrid sports coupe. BMW’s electric i sub-brand started with the quirky i3. America doesn’t get the ID.3,
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