Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
GM is bringing back the Hummer brand as an EV within the GMC brand. For our discussion, Saturn dealers were the delivery and service point for GM’s aborted first electric car, the EV1. Perhaps the first electric sub-brand was BMW’s i series, which included the i3 hatchback and i8 plug-in hybrid sports coupe.
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