BMW is Willing to Pay to Attract Customers from Other EV Brands
The Truth About Cars
MARCH 6, 2024
BMW is hoping to take some of the shine off of Tesla’s crown with a new incentive that gives buyers a $1,000 discount to buy one of its new EVs. Cars Direct reported that the BMW 2024 BEV Conquest Program includes several other brands, including Audi, Mercedes-Benz, Polestar, Porsche, Rivian, and Lucid. Ford Mustang Mach-E and VW ID.4
Let's personalize your content