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Lux Research: despite cheap oil, niche plug-in vehicle sales will be resilient; conventional hybrids to be hardest hit

Green Car Congress

The current plunge in oil prices will likely negatively affect plug-in and hybrid vehicle sales in the short term; automakers such as BMW are already warning of lower sales of plug-in vehicles given the market context. Anticipated price of oil and forecast plug-in sales. Source: Lux Research. Click to enlarge.

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Tesla Model Y also leads the German EV market

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BEV grew share slightly, but PHEVs lost half their share YoY, due to recent policy changes. plugin hybrids (PHEVs). Despite this, in volume terms, BEVs saw decent YoY growth, slightly ahead of the overall market, growing sales 28% to 44,125 units. There were a few newcomer BEV models visible further down the sales charts.

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Germany March 2021

EV Sales

Tesla Model 3 wins in March, but Volkswagen leads the way The German plugin market scored over 65,000 units last month, with both technologies rising fast, particularly plugin hybrids (+191% for BEVs and +278% YoY for PHEVs) , with last month plugin share ending at 23% (10% BEV), pulling slightly up the yearly tally, to 22% (9.9%

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Tesla Model Y wins UK bestseller spot in March

Push EVs

BEVs saw fractional market share growth YoY, and a new volume record, whilst PHEVs saw a slight decline. plugin hybrids (PHEVs). overall auto sales growth YoY, BEVs stayed just ahead of the broader market, with 18.6% PHEVs slackened, with just 11.8% BMW, however, slid from 3rd in Q4, to 6th in Q1. year on year.

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China January 2021

EV Sales

The Rise and Rise of the Wuling Mini EV After the December sales peak, one would expect a sales hangover in January, only.it allowing BEVs to tighten their hold of the market, as they represented 83% of sales, up 3% share regarding 2020 and 12% regarding the same month last year.

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The Workplace Charging Challenge

Plugs and Cars

The electric Infiniti has been “postponed,” and BMW is entering the market with a car that doesn’t challenge Tesla. Although Tesla gets the headlines (and stock price boost), Nissan and Chevrolet make the sales. Plug-in vehicle sales are indeed increasing, with the LEAF and Volt each selling about 2500 units in June 2013.

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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. Perhaps the first electric sub-brand was BMW’s i series, which included the i3 hatchback and i8 plug-in hybrid sports coupe. BMW’s electric i sub-brand started with the quirky i3.

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