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Driving Dystopia: BMW Sneaks Subscription Services Back Into Vehicles

The Truth About Cars

Last year, BMW walked back its decision to offer subscriptions for heated seats. But the intention to normalize subscriptions remained and BMW has since decided to offer monthly billings on adaptive headlights — which is something you’d expect a luxury brand to offer by default.

BMW 105
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BMW providing 10 pre-owned i3 EVs to UC Davis for 18 months

Green Car Congress

BMW is providing the Institute of Transportation Studies at UC Davis with ten battery-electric, BMW i3 models for 18 months. Dahlia Garas, program director of the Plug-In Hybrid & Electric Vehicle Research Center, with a BMW i3. We’re moving toward a transportation system of reduced personal car ownership.

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BMW Group launches monsoon service campaign across India

Baua Electric

The program provides a comprehensive vehicle check and, if required, a basic Condition-Based Service as well BMW Group India has announced the launch of its ‘Monsoon Service’ campaign across its dealer network. The service is conducted by certified BMW and MINI technical experts. Function check of washer system. Washer fluid level.

India 52
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BMW Group Launches car sharing service “ReachNow” in Seattle

Green Car Congress

Following a successful pilot program, BMW Group has launched ReachNow, a free-floating premium car sharing service, in Seattle. The initial fleet of 370 vehicles, including the BMW i3, the BMW 3 Series and the MINI Cooper, will be located on the streets of Seattle for immediate use. Chauffeur service – book a car with a driver.

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BMW launches ParkNow mobile parking service; more details on DriveNow electric car-sharing service

Green Car Congress

ParkNow, which will be available to drivers beginning in September, is an online mobile parking service that enables users to pay for parking in advance, with guaranteed access and clearly defined rates, based on their personal preferences. San Francisco serves as the initial US market for each service. Gary Neff is the CEO of ParkNow.

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BMW showcasing urban mobility connectivity applications at ITS World Congress

Green Car Congress

The BMW Group is showcasing developments from BMW ConnectedDrive at the ITS World Congress this week in Vienna under the slogan “BMW Urban Mobility”. This is empowering the BMW Group to support mobility sustainably and tailored to individual needs. Earlier post.) Adaptive navigation and strategic routing.

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Ford launches FORD2GO car sharing program with its German dealer network; Ford poll shows 56% of Europeans would consider car sharing

Green Car Congress

BMW is also exploring car-sharing services ( earlier post ), as is GM ( earlier post ) and Toyota ( earlier post ), but none have directly involved their dealer network at this point as Ford is. Daimler, with its car2go effort, was an early OEM entrant into car-sharing. Earlier post.) FORD2GO will be rolled out throughout the coming year.

Dealers 268