Nissan Dealers May Foot the Bill for the Brand's Price-Cutting Sales Strategy
The Truth About Cars
MAY 10, 2024
Cutting new-car prices is a great way to boost sales, but it’s not always kind to the dealers stuck with the inventory. Many Nissan dealers have already been selling below invoice, saying that demand has been so weak that they have been forced to incentivize any buyer willing to walk onto the lot.
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