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Analysis: What’s the Best Way to Market EVs?

Clean Fleet Report

LiveWire motorcycles are not really Harleys, the thought goes, although they will share engineering, production facilities, a supply chain and global logistics. But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. Is there a Right Way?

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GM Says Chevrolet Volt Won't 'Pay the Rent' | Autopia from Wired.com

Tony Karrer Delicious EVdriven

" In other words, General Motors is going to lose its shirt until the Volt establishes itself in the marketplace. General Motors has sought $10.3 They only have that many models because they use the same chassis and drivetrain to build 3 different cars, one branded as a Chevy, the next a Pontiac, then a Saturn, etc.

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