Mahindra & Mahindra’s double play: Sustaining ICE, accelerating EVs | Autocar Professional
Baua Electric
JUNE 8, 2024
Mumbai-based Mahindra & Mahindra (M&M) finds itself at a pivotal juncture, dividing its attention between the hypercompetitive internal combustion engine (ICE) vehicle market that provides the bulk of its current revenue and profit, and the fast-emerging electric vehicle (EV) market to which OEMs are increasingly turning.
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