Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
This appeases the purists who can’t imagine a Harley that’s quiet and scent-free while letting H-D move into the electrified future. But the battery-powered two-wheelers get separate showrooms, sales methodologies and marketing programs aimed at different target audience. Next up will be the ID.Buzz electric minivan.
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