Nissan’s Big Gamble
Revenge of the Electric Car
JULY 14, 2009
The gamble is that Nissan could grab the EV market and dominate it until BYD (China) enters the U.S., Those who make the decisions to forgo battery EVs in favor of plug- in hybrids only ignore a sizable market. In California, Nissan of Elk Grove owner John Driebe thinks Nissan has identified a powerful new market segment.
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