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How Carmakers Are Responding to the Plug-In Hybrid Opportunity

Tony Karrer Delicious EVdriven

The biggest barrier is the battery." GMs program relies on lithium-ion battery technology that Gioia called "cost, weight and package prohibitive." People wont buy a full car. The big thing is how fast they can bring the battery cost down," he said. The target is to come in at the price of a midmarket car. Detroit News ).

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