Genesis G80 aims to disrupt the highly competitive luxury EV sedan market
Teslarati
AUGUST 29, 2022
Most of the brands they compete with are brands with heritage and prestige that people already connect with; BMW, Mercedes, and even Cadillac have the allure of old money. At roughly equivalent pricing, a consumer could get a well-optioned BMW i4, a Lucid Air, an Audi E-Tron, a Porsche Taycan , or a well-optioned Tesla Model 3 Performance.
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