Nissan and Honda unite to join global software-defined EV race, play catch up with Tesla
Baua Electric
AUGUST 1, 2024
While domestic automakers like Toyota, Nissan, and Honda dominate the market, most imports have historically been from German luxury automakers like Porsche, BMW, and Mercedes-Benz. BYD led the way, with imports surging 184% YOY, according to the Japan Automobile Importers Association. And that’s just one market.
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