Indian market has ‘very functional’ EVs, needs ‘wow products’ to pull customers: Rajesh Jejurikar | Autocar Professional
Baua Electric
MAY 19, 2024
Rajesh Jejurikar, ED and CEO, Automotive and Farm Business at Mahindra & Mahindra says the Indian market has “very functional EVs,” and not products that can, “wow the customers,” and the company is banking on its Born EVs to build excitement with its future EVs and building penetration. People buy wow products.
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