Stellantis CEO struggles to sell Jeeps in the golden era of SUVs
Baua Electric
JULY 27, 2024
His emphasis on trying to protect profit margin left Stellantis charging higher prices for older products than what rivals had on the market, leading to lost share and elevated inventory. ” Like Jeep, Ram lost significant ground in the first half, with US sales of the brand’s all-important pickups declining 20% from a year ago. .”
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