Ford asks suppliers for ideas to cut EV costs in an all-win-or-lose push for profitability
Baua Electric
MAY 16, 2024
In a new memo, Ford asked suppliers about ideas to cut EV costs after its Model e unit continued to bleed billions in Q1. Ford is asking suppliers for ideas to cut EV costs Ford’s CEO stressed that Model E needs to “stand on its own.” With “Everything on the table,” Ford is seeking investment ideas that support profitability.
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