Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
A new model provides a fresh start but as an unknown quantity needs heavy promotion to get traction in the crowded auto market. Perhaps the first electric sub-brand was BMW’s i series, which included the i3 hatchback and i8 plug-in hybrid sports coupe. BMW’s electric i sub-brand started with the quirky i3.
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