Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
Gasoline may cost between $3-$5 while you own this vehicle. You can move from a BMW 3 series into a Prius and be proud. In other vehicles that lack the Prius’ unique selling points, i.e. the Camry hybrid, Toyota has struggled more with sales. How big is the green market? Would you buy this vehicle?
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