AlixPartners finds limited consumer willingness to pay for autonomous vehicles but enthusiasm for robo-taxis
Green Car Congress
FEBRUARY 9, 2020
The results ranged from Germany’s 24% down to 8% in China. At the same time, the survey results also suggest enthusiasm for autonomous robot-taxis. Those results ranged from China’s 51% up to 81% in the UK. Americans surveyed said they’d be willing to pay just a 9% premium—or $1,868 versus $1,709.
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