Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
Ignoring the briefly popular commercial electrics around at the turn of the last century, EVs have been experimental concepts or limited edition runs until relatively recently. This marketing choice by Ford is either a very bad idea (brand dilution) or a genius plan to move the pony car into the modern era. A new old brand.
Let's personalize your content