Analysis: What’s the Best Way to Market EVs?
Clean Fleet Report
MAY 13, 2021
Ford has just announced that its electric F-150 pickup will be called “Lightning,” bringing back a moniker that was applied to high performance F-150 versions in the past, but keeping the electric version within its best-selling brand. Not easy or cheap, but it has worked so far. Create a New Model.
Let's personalize your content