Fisker scraps direct sales and turns to auto dealers for sales
Teslarati
JANUARY 11, 2024
“I went to my accounting department and asked what is the cost of selling a car? We decided we would rather give that money to a dealer so that we could expand faster,” said Henrik Fisker, the CEO, President, and Chairman of the EV startup. Fisker wants auto dealers to sell the company’s all-electric Ocean crossover.
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