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Reported sales of light-duty hybrids in the US dropped 29% by volume in February year-on-year to 16,020 units. The decline in hybrids was less than the 41% decline in the overall light-duty vehicle market for the month. New hybrid sales represented 2.3% In February 2008, hybrids held 1.9% of all Altima models sold.
US sales of hybrids in March 2009 as reported by the automakers dropped 44% by volume year-on-year to 21,433 units; that performance was worse than the total light duty vehicle market, which posted a 36.8% new vehicle market share for hybrids in March—down from 2.82% in March 2008, but the highest mark so far in 2009.
Reported sales of hybrids in the US in January dropped 32.2% by volume from the year before to a combined 15,400 units, a lower rate of decline than that of the overall light-duty vehicle market in the month. Hybrids took a 2.34% share of the new vehicle market for the month. Camry Hybrid sold 1,141 units, a 69.6%
The reported sales represented a 2.65% hybrid new vehicle market share (based on Autodata’s total LDV sales figure)—the highest monthly new vehicle share for hybrids so far this year, but below the 3.2% Year-to-date in 2009, hybrids are holding a 2.4% new vehicle market share. of Altima sales. of VUE sales.
Despite the public speculation on a bankruptcy outcome for GM during the month of May, GM outpaced the performance of the overall market by posting 190,881 light-duty vehicle sales, a decrease of 29% by volume. Hybrid monthly new vehicle market share. Hybrids as a percentage of light vehicle sales. to 109,872 units.
Passenger cars continued to expand their market share against light trucks in April, with a 52.8% new market share—the highest so far this year. Combined reported US hybrid sales (from Toyota, Honda, Ford, GM and Nissan) in April totalled 21,735 units, a 45.5% new vehicle market share in April. to 42,536 units.
Retail sales were off 38%, but GM held its retail market share steady compared with December. Camry Hybrid accounted for 5.5% The Prius mid-size gas-electric hybrid posted January sales of 8,121 units, down 28.6% Light truck sales were led by the RAV4 compact SUV with January sales of 8,034 units, down 26.3% year-on-year.
Monthly new vehicle market share for hybrids. Hybrids had an especially good month, with reported sales jumping 31.8% year-on-year to 35,429 units, representing a 3.55% new vehicle sales market share for the month—the highest monthly share yet. Hybrid gains were largely due to an increase in Prius sales (up 29.7%
Volkswagen: German manufacturer Volkswagen has taken an alternative route to early success in the green car race by placing the emphasis on clean diesel models, which it has been marketing in Europe since 2003. In 2005, it launched the Ford Escape Hybrid – the first hybrid electric SUV.
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