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With the global recession making drivers think about their wallets and the environment ahead of power and good looks, a greencar race has emerged with manufacturers keen to offer more fuel efficient and environmentally friendly vehicles than their rivals. So who is leading the greencar race? Faye Sunderland.
Greencars continue to be as badly hit as any during the on-going recession as sales of hybridcars showed another dramatic year-on-year slump in April. Combined reported US hybrid sales from Ford, GM, Honda, Nissan and Toyota fell by 45.5 per cent new vehicle share of the market - that’s down from the 3.2
This meant that a total of 26,205 hybrid units were sold - some three per cent of all new vehicles, the highest monthly new vehicle share since April 2008. Indeed sales of hybrids have significantly out-performed the total light duty vehicle market, which dropped by 27.7 per cent in volume to 859,847 units.
The greencar race may have been dominated by Japanese and German manufacturers to date, with American automakers playing catch-up, but now it is the French who are fighting back with Peugeot, Citroen and Renault all revealing a greener outlook…. The greencar race: the French are coming. Renault – the fab four.
Ford: Retaining the number two position in the US market, Ford (along with its brands Lincoln and Mercury) reported sales of 155,954 - down 24.3 This also represented Ford’s highest market share in three years with sales up 20 per cent compared to April 2009. per cent compared to the previous year. Nissan: Sales fell by 33.1
per cent compared to the previous year at 19,977 units (though they do not include sales of the Mercedes S400 Hybrid which went on sale in the USA at the end of August). Compared to August results, this meant that hybrid sales were down 48.4 per cent and market share dropped down to 2.7 Sales of the Civic hybrid plummeted by 92.5
Hybrid sales in the USA enjoyed a significant leap during October, increasing by volume to 24,475 units – an increase of 11.4 per cent market share. However, with overall light duty vehicle sales remaining essentially flat over the month, there are clear signs that hybridcars are developing into a more mainstream alternative.
In all, passenger car sales dropped 10.6 per cent to 566,527 with hybrids having a particularly good month. per cent new vehicles sales market share for the month, the highest monthly share to date. The company had an exceptionally strong month with hybrid sales which leapt by 323 per cent year on year to 5,353 units.
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