Maritz study finds growing but still low US consumer awareness about alternative fuel technologies; knowledge gap and confusion a sales challenge for OEMs
Green Car Congress
JANUARY 7, 2011
Results of a survey released by Maritz Research demonstrates that while US consumer awareness about alternative fuel vehicles continues to grow, only about one in five consumers state they are “very familiar” with any alternative-fuel technologies. Gasoline-electric hybrid vehicles rose from 15 to 22%.
Let's personalize your content