Backfire: Buying EVs Hasn’t Worked for Hertz
The Truth About Cars
NOVEMBER 15, 2024
A trail of disastrous decisions, including hiring Tom Brady as a brand ambassador and pivoting toward all-electric vehicles , have since shown that was not to be the case. The year was admittedly brutal on all companies renting cars. billion Wagner and O’Hara had paid to buy it out of bankruptcy.
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