Kia suddenly shifts to hybrids, affordable EVs amid waning global demand
Baua Electric
APRIL 5, 2024
To boost sales and fend off low-cost Chinese rivals, Kia will introduce a new lineup of affordable EVs in addition to hybrids starting this year. After global sales slipped 2% last month, Kia is shaking things up with a new mid-to-long-term business plan.
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