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Ford plans affordable small electric pickup and SUV, starting around $25,000

Baua Electric

Amid a flood of new competition, Ford is shifting plans to build more affordable electric vehicles. Ford is developing a new low-cost EV platform to power a small electric pickup and SUV, with starting prices around $25,000. However, due to the pivot, plans for its three-row electric SUV have been put on the back burner.

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Ford drastically cuts workforce at F-150 Lightning EV plant amid ‘much slower’ demand

Baua Electric

Ford is drastically cutting its workforce at the facility where the F-150 Lightning is built, with demand “much slower” than expected. Ford cutting F-150 Lightning workforce Ford initially announced the reduction in January, citing “slower than expected” demand. Smaller, more affordable ones will win in the long run.

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Ford is building a low-cost EV platform with some of the ‘best EV engineers’ to rival Tesla

Baua Electric

Ford (F) assembled a “super-talented skunk works team” to build a low-cost EV platform. Ford is “secretly” developing a low-cost EV platform Following Tuesday’s Q4 and full-year 2023 earnings results, Farley explained that Ford is adjusting its capital while switching gears to focus on smaller EVs.

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Ford’s first affordable EV will be a new electric pickup, but there’s more

Baua Electric

Ford (F) announced major changes to its upcoming EV plans, including two new pickups. Ford’s first affordable EV based on its new platform will be an electric pickup followed by its next-gen “Project T3.” Instead of the planned all-electric three-row SUV, Ford plans to launch a new family of hybrids.

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Ford Mustang Mach-E price cuts are proving affordable EVs are in demand

Baua Electric

Ford is moving inventory after slashing prices by up to $8,100 on its best-selling electric SUV, the Mustang Mach-E , last month. A recent Cloud Theory report reveals that the price cuts are working as buyers look for more affordable EVs. In February, sales of the electric SUV surged 64% year over year. billion last year.

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Ford hints at an Escape-sized electric SUV with the interior space of an Explorer

Baua Electric

Ford’s CEO John Lawler said at the BofA Auto Summit Tuesday an Escape-sized electric SUV can offer the same interior space as its best-selling Explorer on its new EV platform. Although Ford confirmed it will launch a three-row electric SUV in the US, these plans have been pushed back as the automaker shifts to smaller, more affordable EVs.

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Ford’s EV sales continued climbing in July, but SUVs dampened US growth

Baua Electric

Although Ford’s EV sales rose by double-digits in July, fewer SUV sales led to lower US growth. The Mustang Mach-E and F-150 Lightning both had double-digit sales growth. 2024 Ford F-150 Lightning Flash (Source: Ford) Ford EV sales up 31% in July as ICE slow growth SUVs were the main culprit, with sales falling 7% last month.

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