Forget Tesla and BYD: Cadillac is shooting for the (three-point) stars in Australia with 2024 Lyriq electric car to spearhead multi-model rollout
EV Central
MAY 10, 2024
That’s the word from Cadillac’s chief marketing officer, Melissa Grady Dias, who says Australia’s newest brand has little interest competing in the affordable EV space, and will instead duke it out at the top-end of the new-car market. “Obviously the foundation of that is the Ultium platform.
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