Ford asks suppliers for ideas to cut EV costs in an all-win-or-lose push for profitability
Baua Electric
MAY 16, 2024
In a new memo, Ford asked suppliers about ideas to cut EV costs after its Model e unit continued to bleed billions in Q1. Ford has already delayed several projects, including its three-row electric SUV , as it works to “substantially reduce the costs of the batteries,” according to CEO Jim Farley.
Let's personalize your content