Hyundai taps ex-Porsche, Apple Car exec to bolster performance as it transitions to EVs
Baua Electric
MAY 28, 2024
Hyundai is bringing on ex-Porsche and Apple exec Manfred Harrer to lead the development of its new luxury Genesis Magma brand. Hyundai hires ex-Porsche, Apple Car exec Hyundai Motor announced Tuesday it had hired Harrer as executive vice president and head of its newly established Genesis & Performance Development Tech Unit.
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