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Ford CEO Farley Again Promises Profitable, Affordable EVs for the Masses

The Truth About Cars

Ford loses more than six figures on every EV that it sells, but that hasn’t tempered CEO Jim Farley’s ambitions. Speaking with Yahoo Finance , Farley said his company aims to develop affordable EVs that compete with the rising tide of Chinese models. Images: Ford] Become a& TTAC& insider.

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Ford plans affordable small electric pickup and SUV, starting around $25,000

Baua Electric

Amid a flood of new competition, Ford is shifting plans to build more affordable electric vehicles. Ford is developing a new low-cost EV platform to power a small electric pickup and SUV, with starting prices around $25,000. Ford learned “pretty quickly to bet on a smaller EV platform.”

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Ford CEO doubles down on affordable EVs after BYD, China’s EV bet is paying off

Baua Electric

Ford CEO Jim Farley wants the company to deliver affordable EVs like Henry Ford did with the Model T. After China’s bet on EVs “paid off” so far, Ford wants to compete with the best, including BYD. And right now, Ford believes those EVs are coming from China. That’s what Ford is doing in Marshall.

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How Ford can beat Tesla: Why this all-electric 2026 Ford Fiesta successor is the most important car the Blue Oval’s made in the last 10 years

EV Central

Ford is secretly developing a small Fiesta replacement that could prove to be its most important car in its modern history, and which will spawn an entire family of affordable EVs that will be introduced from 2026. All will sit below the Volkswagen MED-derived European Explorer and recent Capri SUVs, as well as the Mustang Mach E.

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Hyundai and Kia seek to cut LFP battery cost, reliance on China

Baua Electric

2025 Hyundai Kona Electric This news comes nearly a year after Hyundai announced a two-year joint venture to develop LFP batteries in its home South Korea and lessen dependence on Chinese battery suppliers for them—with the aim to achieve affordable LFP cells that bypass China. LFP battery tech originated in the U.S. ,

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Kia suddenly shifts to hybrids, affordable EVs amid waning global demand

Baua Electric

Kia is following in Ford’s footsteps after suddenly announcing plans to introduce more hybrids as it expects slower EV demand. To boost sales and fend off low-cost Chinese rivals, Kia will introduce a new lineup of affordable EVs in addition to hybrids starting this year. million in 2030.

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Ford compares new low-cost EV platform to Rivian and Tesla, says rivals will turn to China

Baua Electric

Ford is betting on smaller electric cars as the future. Its “Skunkworks ” team is not so small, and now that the cat is out of the bag, we are learning more about Ford’s new affordable platform. Ford CEO Jim Farley compared its new low-cost EV platform to Rivian and Tesla. And because of that, Ford has more scale.