Hyundai and Kia are gaining a competitive edge ahead of the affordable EV offensive
Baua Electric
JUNE 24, 2024
The tailwind comes as the South Korean automakers are launching affordable EVs in key global markets, including the US. The IONIQ 5 was the sixth best-selling EV in the US last year, topping the Rivian R1S and Ford F-150 Lightning. The EV3 is the first of Kia’s new low-cost electric car line-up priced from $30,000 to $50,000.
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