BMW 1 series is going electric as an affordable EV for younger buyers
Baua Electric
JUNE 20, 2024
BMW’s compact class is going electric. The BMW 1 Series will be transformed into an affordable electric car as the brand looks to attract younger buyers. BMW’s 1 Series and 2 Series will spawn i1 and i2 EV models. BMW is expanding into new segments and looking to attract younger buyers.
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