Driving Dystopia: BMW Sneaks Subscription Services Back Into Vehicles
The Truth About Cars
JULY 23, 2024
Last year, BMW walked back its decision to offer subscriptions for heated seats. Ultimately, the incurred shame forced the industry to retreat. BMW resuming its push for subscription services dates back to January, when news leaked that it planned to add power to some of its all-electric models in exchange for an annual fee of $1,200.
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