Xerox Parc’s Engineers on How They Invented the Future—and How Xerox Lost It
Cars That Think
JUNE 4, 2022
But Goldman was unable to convince the executive to whom Xerox’s Electro-Optical Systems division reported (whose background was accounting and finance) to allow a bid. It was battery-powered, ran Smalltalk, and had a touch-sensitive screen designed by Thornburg. “We Xerox could not afford to have people think they were flakes.”
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