Can Acura’s new sales tool help it compete in the US EV market?
Baua Electric
SEPTEMBER 23, 2024
Acura’s new digital experience tool is designed to help reverse slumping sales as its first EV, the ZDX, rolls out to dealers in the US. Can it help Acura compete with EV leaders like Tesla and Rivian? Legacy automakers, including Ford, Hyundai, Toyota, and Volvo, are transitioning to digital buying to remain competitive.
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