Honda believes it will outpace US rivals as its first electric SUV is available in all markets
Baua Electric
JULY 17, 2024
Honda and luxury brand Acura are banking on brand loyalty and new EVs, including the Prologue and ZDX, to help outpace US rivals. Honda’s Prologue began hitting US dealerships in March, with the Acura ZDX following in May. The company wants to make it “as easy as possible for a loyal Honda or Acura customer to come back to our brand.”
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