Lexus will spearhead Toyota’s EV strategy with new ‘ajimigaki’ approach
Baua Electric
AUGUST 5, 2024
After opening the doors to its new research and development center in Toyota City, Japan, in March, Lexus (and Toyota) plans to use the latest tech and tools to develop “ever-better cars,” including EVs. Japan Mobility Show 2023 (Source: Toyota) Under Toyota’s control, Lexus has been one of the biggest laggards in the transition so far.
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