Honda believes it will outpace US rivals as its first electric SUV is available in all markets
Baua Electric
JULY 17, 2024
Can Honda take a bigger piece of the US auto market in 2024? Honda and luxury brand Acura are banking on brand loyalty and new EVs, including the Prologue and ZDX, to help outpace US rivals. Honda’s Prologue began hitting US dealerships in March, with the Acura ZDX following in May. However, “it does vary,” Woelfer added.
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