Stellantis CEO struggles to sell Jeeps in the golden era of SUVs
Baua Electric
JULY 27, 2024
His emphasis on trying to protect profit margin left Stellantis charging higher prices for older products than what rivals had on the market, leading to lost share and elevated inventory. Jeep will also bring back the Cherokee, which went out of production last year and left the brand less competitive in the largest segment of the SUV market.
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