The Rise and Fall of 3M’s Floppy Disk
Cars That Think
APRIL 2, 2024
They were “homegrown” businesses—largely created within 3M and commercialized and built with the energy of many internal sponsors and champions. Even though the consumer business had huge growth potential, 3M had little experience with a low-cost, low-profit-margin model. based on Pfluemer’s magnetic-tape invention.
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