Here’s why Toyota is nixing Prime badge for PHEVs
Baua Electric
SEPTEMBER 26, 2024
Toyota introduced the Prime name in 2016, with the 2017 Toyota Prius Prime. Most of those states observe CARB rules and upcoming Advanced Clean Cars II standards that will especially incentivize longer-range PHEVs. Versus other PHEVs of the time, Toyota innovated and outperformed with its Prime models.
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