ITS-Davis study finds social influence a key element in transitioning to more sustainable transportation such as PHEVs
Green Car Congress
MAY 30, 2011
Research from the Institute of Transportation Studies, University of California at Davis (ITS-Davis) suggests it will take more than a reasonable price and good information to get consumers to make more sustainable transportation choices, such as the purchase of a plug-in hybrid electric vehicle (PHEV). Reflexivity.
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