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Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market

Green Car Congress

Edwards points out that attitudes like being green arise from values that are usually stable, internalized and emotionally charged and as a result they frequently stay constant over one’s lifetime. fuel tax); and there needs to be assurances regarding OEM viability—all of which may involve government action.

Market 170
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UC report to CalEPA outlines policy options to decarbonize California transportation by 2045

Green Car Congress

SB 375, passed in 2008, required each regional planning agency to submit a plan to reduce emissions, with a focus on reducing VMT. These policy strategies are grouped into the following categories: Built environment and land use changes: Prioritize maintenance and avoid or cease new road building or road expansion.