GM Releases New Viability Plan, Launches Bond Exchange; Phasing Out Pontiac
Green Car Congress
APRIL 27, 2009
Significant changes in the viability plan from the February 2009 version include: A focus on four core brands in the US—Chevrolet, Cadillac, Buick and GMC—with fewer nameplates and a more competitive level of marketing support per brand. The number of dealers will drop to 3,605 by end of 2010 from 6,246 in 2008—a 42% reduction.
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