Automotive Market Research Perspectives on Selling Green in a Try-to-Survive Market
Green Car Congress
MAY 2, 2009
The role of emotion in buying cars. He shared research that “ People assume a quieter minivan is a safer minivan. Would you buy this vehicle? Edwards and Miller both emphasized the importance of a buyer’s emotion in purchasing a vehicle. How do you make a vehicle more quiet? Not exactly a value proposition.
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