J.D. Power: growing usage of safety technologies in new vehicles contributes to increasing vehicle appeal
Green Car Congress
JULY 24, 2015
While premium brands historically perform significantly higher than non-premium brands in the APEAL Index, study findings show that the gap between the two in 2015 is the smallest it’s been in the past 10 years, narrowing by 16% since 2006. It complements the J.D.
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